Hate him or hate him more, Soulja Boy used to have hits. He wasn't a great technical rapper in any sense, but he did manage to make singles like "Crank Dat" and "Turn My Swag On." Now that he's lost that muster, he seems determined to just bite whatever Internet style becomes popular every few months—be it Lil B or A$AP Rocky or Riff Raff or Chief Keef—which means he’s playing firmly out of position aiming for the Internet cool kids crowd rather than the pop charts.
So nowadays his entertainment value comes mostly comes from his misfortune (like getting dropped from Interscope) or being plain old misguided (like his recent threats to murder Chief Keef). It’s sad but it’s what happens when you face the ire of a rap Internet that booed you in your heyday. Or as Mel Brooks once said, “Tragedy is when I cut my finger. Comedy is when you fall into an open sewer and die.” (Not saying we want him to die, stop taking things literally.)