Fail Occurred: 8/1/2008

On the remix to Kanye West's "Diamonds are Forever," Jay-Z promised that Memphis Bleek would never have to worry about money-that he's in Jay-Z's will, promising his childhood friend and du-rag-wearing compatriot an island "to kick back and chill somewhere." So, one wonders just why Bleek pops into frame during this shampoo commercial to spit bricks like, "Garnier, it strong all day/It replenish your glow." Maybe Bleek was just getting a head start on the recession, a month before the bottom fell out of Wall Street.