"I sell ice in the winter, I sell fire in hell/
I am a hustler baby, I'll sell water to a well/
I was born to get cake, move on and switch states/
Cop the coupe with the roof gone and switch plates/
Was born to dictate, never follow orders/
Dickface, get your shit straight, fucka this is Big Jay/
Will, not, lose, ever...FUCKA"

Thanks to a knack for flipping weight and words, Jay-Z has become hip-hop's ultimate salesman. No better example of this is displayed on "U Don't Know," as his last verse playfully characterizes how he got to such a lucrative position, "I sell ice in the winter, I sell fire in hell." With a robust melody and heavy-hitting drums reverberating throughout courtesy of Just Blaze, it's a triumphant moment for the Brooklyn-bred MC. —Edwin Ortiz