16 Label Changes That Shocked The Rap Game

Cam'ron Leaves Sony/Epic

Year: 2001
Original Label: Sony/Epic
New Label: Roc-A-Fella

Why They Left: Cam'ron initially signed with Untertainment and Lance "Un" Riveria, whom he was introduced to by The Notorious B.I.G. Untertainment folded shortly before Cam released his second album S.D.E. Unhappy with Sony and the success (or lack thereof) of S.D.E. the Harlem rapper resorted to guerilla tactics that eventually got him banned from the Sony building. They also got him out of his deal with Sony (which just goes to show the effectiveness of street moves). He signed with longtime friend Dame Dash in 2001, joining Roc-A-Fella records.

Career After They Left: Cam flourished within Roc-A-Fella, embarking on a three year, four album run that would cement his legacy as a formidable rapper, both in New York and nationwide. With the Roc's resources at hand (Dame's industry shrewdness, Jay-Z's marquee name, Just Blaze and Kanye West behind the boards), Cam'ron 2002 Come Home With Me set off a domino effect of stellar releases. Singles like "Oh Boy" and "Hey Ma" laid the groundwork for Cam to build his Diplomats brand, and the group achieved its own high marks with consecutive albums in 2003 and 2004.

That same year, Cam'ron released his solo follow-up, "Purple Haze," which kept his winning streak going with both soulful and sinister street anthems unparalleled in potency and balance. In 2005, he left Roc-A-Fella for Warner Music's Asylum imprint, and his career has dipped since. The Diplomats have broken up and reunited, without an album, and his two solo efforts, Killa Season and Crime Pays, though solid to the Cam stan, were unable to duplicate the previous success, critically and commercially, of his Roc releases.

Tags: kid-cudi
blog comments powered by Disqus