The 50 Greatest Fashion Moments in Rap Video History

30. Naughty by Nature with the Naughty Gear in "Uptown Anthem."

Year: 1992

These days, artist merchandise is much more widely available than it once was. However, back in the day, one of the most innovative things Naughty By Nature did was embrace merch and see its potential for revenue. After the video for "Uptown Anthem," Naughty Gear was in high demand, so much so that the crew later opened their own store called to sell it. They still sell the merch on their website to this day. When you see acts like Odd Future and Watch The Throne setting up pop-up shops, know that Naughty helped pave the way.

Tags: music-videos
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