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1. TLC "Waterfalls" (1995)

Director: F. Gary Gary
Album: CrazySexyCool

Noted for its $1,000,000 price tag and high-profile Hollywood direction, TLC's landmark video for "Waterfalls" was worth the investment. The clip weaves two tragic narratives in with what was groundbreaking CGI technology at the time. There were elaborate sets that allowed it to appear like the girls were standing on water. There was sweeping cinematography with aerial shots of New York City mixed in with remote nature locations. The scenario involving the troubled, drug-dealing teen who gets murdered and the one about the guy who contracts HIV both play out better in a visual setting. The lyrics impacted on the record alone, but there's nothing like actually seeing someone's life fall apart. Put a translucent TLC in front of a waterfall, add some sentimental moments, and you can't go wrong. Ernest Baker

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