30. Jay-Z "99 Problems" (2004)

Director: Mark Romanek
Album: The Black Album

Rick Rubin in shades, a mink, and a cowboy gives this video all the rock n' roll that it ever needs. However, the black and white vid gets pretty deep, with Jay-Z getting shot as Rubin has visions of it happening while meditating. Jay-Z always loves a good subliminal message. Try decoding this one.