47. E-40 f/ Keak Da Sneak "Tell Me When to Go" (2006)
Director: Bernard Gourley
Album: My Ghetto Report Card
As the "hyphy" movement made its slow bubble to the mainstream music scene, "Tell Me When to Go" became the scene's signature anthem. Not only did it need to (re)introduce E-40 and guest rapper Keak da Sneak as a figures on the national scene, but introduce a cultural movement as well. With guest appearances from Too $hort, producer Lil Jon, The Federation, Turf Talk and Mistah F.A.B., the video was a who's who of mid-2000s hip-hop, all celebrating Oakland's coming-out party. The unusual peculiarities of Bay Area culture, from hyphy's ecstasy-derived thizz faces to the dread-shaking dances, from the reckless automotive behavior to the very texture of the city itself, was perfectly captured in a flurry of black and white images.