Notable Releases: Beanie Sigel The Truth (Roc-A-Fella/Def Jam/Black Friday); Ja Rule Rule 3:36 (Murder Inc./Def Jam); Jay-Z The Dynasty: Roc La Familia (Roc-A-Fella/Def Jam); Ludacris Back for the First Time (DTP/Def Jam South/Def Jam); Memphis Bleek The Understanding (Get Low/Roc-A-Fella/Def Jam)
The Roc-A-Fella and Murder Inc. imprints dominated proceedings in 2000. Ja Rule moved three million Rule 3:36 albums, while Jay-Z helped push Beanie Sigel, Memphis Bleek, and his own The Dynasty: Roc La Familia to nearly four million units combined. The real star was new Def Jam South signee Ludacris, whose Back for the First Time went on to sell five million albums. LL Cool J's ninth album, G.O.A.T., gave the Def Jam veteran his first project to reach No. 1 on the Billboard chart, while DJ Clue dropped two more well-performing "official mixtapes."