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15. "Spaceship" (2004)

Director: Kanye West
Album: The College Dropout

Kanye West's humble beginnings were the initial draw for the rapper's audience. He wasn't a trendsetting auteur; he was a regular guy with a day job who had much bigger dreams and ambitions, one who felt disrespected by the daily grind, and stuck in a dead-end job. The video for "Spaceship" found 'Ye, GLC and Consequence living out a job at the mall, frustrated by the work and minor indignities of paycheck-to-paycheck living. It also captured the thick feeling of suspicion and distrust, most ominously represented by authoritarian surveillence in the modern workplace.

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