6. "Mercy" (2012)

Director: Nabil Elderkin
Album: Cruel Summer

Kanye West and friends let Cruel Summer loose on the world with the video for "Mercy." The video, was shot in the parking lot garage of a mall in Doha, Qatar. Kanye, Big Sean, Pusha-T, Kid Cudi, Teyana Taylor, and 2 Chainz all make appearances, suspiciously disappearing, re-appearing, and morphing into one another. The minimalism of the visual is offset by the Lamborghini Gallardo LP560-4 sitting stationary in the background, which is a pleasant reminder that the collective's wealth still exists despite a lack of flashy presence in this particular clip. When you try hard, that's when you die hard.