Affiliations: HBK Gang Previous Releases: T-Minus; 3, 2, 1...; Su The Right Thing; Young California; The Miseducation of IAMSU!; Stoopid with Jay Ant; Kilt; $uzy 6 $peed; Million Dollar Afro with Problem X-Factor: Incredible producer; has verifiable hit song. At SXSW?: Yes
Iamsu!'s initial exposure to the wider world didn't come under his own name. "Up!" was a major hit for Iamsu!'s associate LoveRance, hitting No. 2 on the U.S. Rap charts and even garnering a 50 Cent cameo.
Iamsu!'s production skills are his most obvious strength; a bounce-y, club-friendly production style that is pop-friendly, but also resolutely hip-hop. While many other artists of Iamsu!'s generation in hip-hop are retro-obsessed to a fault, his remakes of past-rap classics—say, "Summer Anthem" for fellow HBK Gang member Kool John—are full-on reinventions of the source material, transforming them into relevant, entertaining jams rather than bland textual rewrites.
It's also a lot of fun to hear rappers play around with his beats' tightly-wound rhythms. This is truly evident on Iamsu!'s latest project with rapper Problem, Million Dollar Afro, which shows that Iamsu!'s own rap style is becoming worthy of notice as well.