With the decilne of record sales, rap merchandising has really stepped its game up. 15 years ago, it was all about the boy bands and the pop stars whose tents full of swag at the exit of every concert were packed to the brim with merchandise. These days, rappers aren't afraid to cash in on the craze, too.
From full body #SluttyBoys cozy sweatsuits co-signed by Fat Trel to Gucci Mane Trap God 2 t-shirts, rappers have their hands in everything. Especially artists like Casey Veggies who's created a method of "social merchandising" through his Peas & Carrots International brand. Peas & Carrots aren't just making a shirt you grab outside of a concert, but something more akin to the streetwear brands you might find on Fairfax.
Meanwhile, Young Money has their own credit cards, Juicy J has styrofoam cups, and Big Sean has booty shorts with "A$$" and his name across them. Anything a rapper coins or becomes famous for, the faster they get their trademark on it and start selling. But it's working, and it's working fast—memorabilia is now without boundaries for today's artists.