Casey Veggies: “Peas and Carrots is a brand. It’s a team of young visionaries who put an idea down, and it came to fruition. It’s a clothing brand, it’s a website, and it’s an all-around lifestyle guide on fashion and music. The brand’s whole concept is about being your own person and people seeing your creativity.
“It’s one of the most original things out right now. You can be yourself. You can live, you can grow, and it’s organic. It’s teaching people to be original. A lot of brands aren’t coming across as positive, especially with a young rapper. Nobody comes across like my brand does.
“I got to know Anwar Carrots and Josh Peas in middle school. They were in high school about to graduate, and they had a clique called Priceless. It was an L.A. crew, and there were a lot of cliques going on in L.A. Everybody wanted to be the freshest and have all of the girls. Anwar and Josh just happened to two of the main guys in the crew.
Peas and Carrots is a brand. It’s a team of young visionaries that put an idea down and it came to fruition. It’s a clothing brand, it’s a website, and it’s an all-around lifestyle guide on fashion and music.
“I was in middle school but I got put on, and I was the youngest member in Priceless. That was cool for me to be in the crew while I was in middle school, it was a good look. I would always be the youngest one hanging out with all the older dudes.
“From there, we got older and branched off from that. We started doing Peas and Carrots and I started doing music. We started to blog, and from there, it all just naturally became what it is now. It was definitely planned to be a clothing line from the get-go. After a while, we realized it was our umbrella for everything, not just a clothing line and a website. It was a team and an imprint that could take us to the next level.
“[The site is important because] it’s all about being able to give something for your fans to come and see.”