Who Are The Underachievers?

Building A Buzz

Issa Dash: “The number one thing that I felt about being a rapper, because I was a fan at first, was I don’t want to listen to a full project, ever, if you don’t convince me to listen to it. Especially a rap project. A lot of rappers say, ‘Alright, I’m going to be a rapper? First thing I’m going to do is I’m going to drop a mixtape. I’m going to do 17 songs.’ But you have to realize, even though making music is for yourself, you’re making music for your fans.

“I even told [AK] that before. ‘Yo, I’m not putting out a mixtape until they fucking ask me for that shit.’ We try to put out songs like, ‘Alright, ‘So Devilish’ is this type of song, ‘Gold Soul’ is this type of song, ‘Herb Shuttles’ is this type of song.’ It was like a pattern to see how [fans would] respond to [each] type of song.

 

That’s why there’s a lot of ‘Herb Shuttle’ like performance type songs on Indigoism. If you see, the whole game is tailored to performing right now. It’s kind of hard to sell albums. - Issa Dash

 

“[Doing that creates a] variety of music. And people start saying, ‘Alright, let me get a tape, let me get a tape.’ That’s why there’s a lot of ‘Herb Shuttle’ like performance type songs on Indigoism. If you see, the whole game is tailored to performing right now. It’s kind of hard to sell albums. So that’s why the first project has a lot of up bass type stuff. It’s because we were kind of tailoring it towards performing.

“From the first show we did, I was like ‘Alright, we have to start catering our music to like, this is for performance, this is for lyrical, this is for this.’ We knew that performance is very important. Not saying we’re in it for the money, but that’s how we would be able to start making even a little bit of money.”

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