"I was definitely a fan when it came out. 50 was destroying Ja Rule, and that was [my cousin's] favorite rapper at the time. So the fact that 50 came out and he was destroying his favorite rapper...The business plan around the album, you could tell, was all set up perfectly."

Eminem and Dr. Dre and Aftermath had it figured out when it came to hip-hop. It was a great visual, movie-type album for fans. That's why 50 Cent blew up so big off that. It was a great setup, great branding and at the end of the day, 50 Cent knew what fans liked and gave them just that."