UK producer The Purist's song "Cold Hearts" featuring Big Twins, Havoc, and Sean Price now has the perfect set of visuals to go along with it. Opting to stray from the customary shots of New York rappers standing on the block while they recite their bars, director Masamba Ceesay brings the grimy nature of "Cold Hearts" to life by chopping up scenes from the cult Japanese crime film Ichi The Killer and matching them with the mood of the music.

Watch the anti-Valentine's Day video premiere above, and cop The Purist's latest project TR-ILL on iTunes now.  


Watch Now