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29. Xzibit "What U See Is What U Get" (1998)

Director: Gregory Dark

This absolutely classic video helped Xzibit establish himself as a premier West Coast rapper. The video appears to be shot in one take (it wasn't and if you look closely you can see where they change shots) and features all sorts of choas happening while Xzibit raps rather nonchalantly into the camera. It's the kind of relatively big budget video a rapper who isn't a huge star could shoot back in the days. Nowadays, an act akin to Xzibit would have to either get really creative or just shoot something really cheap. Sigh.

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