49. The Notorious B.I.G. f/ 112 "Sky's the Limit" (1997)
Director: Spike Jonze
After The Notorious B.I.G.'s untimely death rocked the hip-hop nation in March 1997, director Spike Jonze came up with the idea to use adorable young look-a-like actors to play the roles of Biggie, Puff Daddy, Lil Kim, and even 112, in the video for "Sky's The Limit." Watching the child stars living the good life as Biggie would have if he were alive made for the perfect, feel-good visuals to go along with the most uplifting song on Life After Death. It was fitting too, considering that on the song he reminisces about his days as a kid growing up in Brooklyn.
We were heavy-hearted, and still trying to process the fact that Biggie was gone, but the images in the "Sky's The Limit" video made us smile, like seeing a young B.I.G. rapping in the jacuzzi, or a mini-Puffy hopping out of his Mercedes. It was innocent, clever, and kept our dreams alive for the future.