39. De La Soul "Ego Trippin' (Part 2)" (1993)

Director: Frank Sacramento

Everyone makes a big hoot about the Roots' "What They Do" video, and perhaps it was a better executed parody of contemporary rap visuals, but the concept belongs to De La Soul, who riffed on their gangster rap counterparts first in the clip for "Ego Trippin' (Part 2)." Subtitles and all. It was a moment of self-aware genius from the often out-of-the-box thinking group, and years later its reappropreation would prove that imitation is, in fact, the sincerest form of flattery.