20. Craig Mack f/ The Notorious B.I.G., Rampage, LL Cool J & Busta Rhymes "Flava In Ya Ear (Remix)" (1994)
Director: Hype Williams
Before legendary rap video director Hype Williams would helm the $2.7 million production of Puffy's "Victory" video, in 1993, he was still only three years into his career. That's not to say he hadn't directed a fair share of notable clips by then: He had. But none of those clips expressed an idea or an aesthetic-be it his or his artists'-quite like the "Flava In Your Ear (Remix)" clip did. Just forget, for a second, that this was the monumental moment that Big was introduced to the world. And even forget the infamously as-absurd-as-it-is-hilarious-as-it-is-brilliant opening shot of Diddy snapping two glass bottles together a la The Warriors, letting everyone know that Bad Boy was about to drop some really, really crazy shit. With the two most memorable facets of this video put aside, what's left? A crystalline, minamilist moment of moxie and genius, an entirely black-and-white video unlike any clip that had ever been in rotation, one that oozed charisma out of every single frame, a bold, ballsy, and defining statement for New York, for hip-hop, for pop culture: We don't need anything else in our video. Not even color. Just watch these guys rap. And everyone did.