Job: Founder/CEO, Bad Boy Worldwide Entertainment Group; Brand Manager, Ciroc; Revolt (TV)

A tried-and-true trustworthy hitmaker, Diddy as brand manager for Diageo's Ciroc Vodka—a deal with a 50/50 split on profits—has made the spirit the liquor to drink from coast-to-coast and in return has made a sizable fortune in this endeavor. A mainstay in these type of lists, Puff still manages to keep Bad Boy relevant, as he's still making them dance with current rap acts French Montana and Machine Gun Kelly. Puff's ranking is another one to watch rise in 2013: Although the details are still murky, his new TV venture Revolt is looking to cut right into the current dearth of television options for rap fans, and come out on top.