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The 25 Most Powerful People in Rap (Right Now)

5. Kanye West

The Gig: Founder and Label Head, G.O.O.D. Music

Forget, for a second, that dude is one of the genre's most important artists out today. He's a label head, and not just a label head, but a rapper with a roster that isn't made up of wanna-bes, also-rans, weed carriers and cousins. G.O.O.D. Music, with its robust roster of Big Sean, Pusha T and Kid Cudi isn't just a stunner. It's a brand that sells cool, too: Ye's got hypebeasts the world over thinking of wearing skirts kilts this spring; he's recruited a thinktank of the world's most brilliant minds to fuel his Donda creative design outfit, and he's able to get basically any artist in hip-hop (Jay-Z, 2 Chainz, Rick Ross) to work on his records. He's also the only man alive who can tell the Grammys to suck his dick (even though he's won 21 Grammys) and impregnate Kim Kardashian with impunity. This is the only man on this list with a Midas touch when it comes to guaranteed hits. 

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