UPDATE: My Bloody Valentine's website is back online, and the new album can be purchased there.

Tonight, alt-rock pioneers My Bloody Valentine announced on Facebook that they will be releasing their first new record in 21 years. The album will be released through their website, www.mybloodyvalentine.org. Three hours after annoucing the album, the band posted a link to their site which promptly crashed.

My Bloody Valentine were a cult band who made their mark in the late 1980s and early 1990s as the standard-bearers of shoegaze—a style of hazy, bleary and very sweetly melodic rock that often had an unmoored, droning quality. It was alternative rock that seemed more tender, intimate, and introspective, buried under layers of warm guitar distortion.

Their 1991 LP, Loveless, is widely considered their creative pinnacle. The album had its most recent pop-culture moment in 2003, on the Lost in Translation soundtrack. The band fell apart while attempting to record a follow-up to Loveless, although they reunited to perform some shows in the late 2000s.

[via Pitchfork]