Director X: "It comes up to a lot, but it’s still not as much as when we filmed back in the day. I’ll tell you that. It’s in the upper region of what people spend now. You’re not going to get that money without a fight from the record labels and being an artist like Drake. The money he spent on this—I’ve done Mobb Deep videos for more money. Back when the dollar was worth more on top of it, so that’ll put that in perspective for you."