When we told you EDM artists to get a high-quality photo for your presskit, we didn't tell you to look so down! For some reason, a number of producers and DJs get in front of the camera and forget to smile or have fun. So much so that, just like the "Serato Face," there's a tumblr devoted to producers and DJs looking depressed.
And it's not just random producers and DJs; this list includes Porter Robinson, Joy Orbison (how do you have a name like Joy then always look depressed?), Hudson Mohawke, MistaJam, Coki, and many others looking like someone just destroyed their studios.