Where money goes, Diddy follows, so when Southern rap started gaining traction in the early 2000s, he quickly started a Bad Boy South division to capitalize on the movement. Yung Joc was Bad Boy South's star, and "It's Goin' Down" is his calling card. Joc's no technician, and he treads water here, coasting on the same monotonous rhyme pattern all the way to the chorus, which, thankfully, is pretty awesome.