In one of his more Machivellian moves following Cam'ron's withering attack on his choice of footwear, Jay-Z decided to sign Tru Life, a rapper from the Bronx, to Roc-A-Fella. A few weeks later, Tru Life and Camron find each other in front of a club and a confrontation ensues. This results in rumors that Camron "cried in the car" and his subsequent disappearance for months. This was the last we heard from Tru Life. Jay-Z, meanwhile, counted money on some island somewhere.
Cam'ron vs. Tru Life