Stop letting other services get big exclusives.
Two of last year's biggest releases, Rihanna's Unapologetic and Taylor Swift's Red, aren't on Spotify. Still. Over a month after each LP came out. But they are on iTunes. This simply cannot happen.
We know this has more to do with record labels and the increased profit margins they see from digital downloads versus streams, but it's a lose/lose situation for both parties. Given Spotify's massive popularity, labels leave a lot of money and exposure on the table when they withhold major albums from the service, and of course, Spotify loses users in search of those albums.
Whatever talks need to happen, whatever compromises need to be met, Spotify needs to get it done. Their exclusive pre-release stream of Crystal Castles' last album, (III), was an excellent of how album rollouts should be handled. We'd love to see more of that.