Social media is more than just a platform for your girl to mention and direct message rappersĀ­. She's going after rap writers, too. She's constantly tuning in to Jon Caramanica's podcasts and she retweets every piece of industry advice Elliott Wilson sends out. She's LOL'ing at some writer's witty observations, and you're losing her with every click of the favorite button. Once she ends up in one of their DMs, she's as good as gone.