Chase N. Cashe
Organization: Surf Club
Instrumental in the rise of: Sean Kingston, Polow da Don, Hit-Boy, Drake, A$AP Rocky
Everybody hates him but you gotta respect him. First of all, Chase N. Cashe was behind Sean Kingston before J.R. Rotem was behind him. Sean Kingston is a pop star and has been one for years. Chase N. Cashe knew Sean Kingston would win even before "Beautiful Girls" blew up. He didn’t break anybody, but he found these people before anyone else.
Through Sean Kingston he puts out an ad for beats and finds Hit-Boy. Nobody knows about Hit-Boy, so they partner up and start the Surf Club. Eventually, they end up with Polow Da Don and ghost-produce a whole bunch of shit. Mind you, Hit-Boy went on to make the biggest song of the last few years with The Throne’s “Paris.” But Chase was fucking with Hit-Boy when no one knew who he was.
If that wasn’t enough, through Myspace he hears “City Is Mine” and he finds Drake back when Drake was still doing Degrassi. He eventually meets Drake, he works with him, and helps develop him as an artist. And he shopped him around to a bunch of people at labels. He did all of that before So Far Gone dropped.
Chase is the guy who keeps it real and is 100% honest with you. You can hate him for hating on every rapper and fighting with every tastemaker, but what he’s co-signing is winning every time. He’s the Simon Cowell of hip-hop right now.
Chase goes on and moves to L.A. He’s doing his thing and he finds A$AP Rocky. Granted, Chace Infinite was the first dude out to find A$AP; he was the one doing the industry shit on the East Coast. But when Rocky goes to L.A. and he’s getting set up with all these producers and all these hipster tastemakers, who’s pulling those plugs? Chase N. Cashe.
This year, when everybody is looking at Chief Keef, Chase N. Cashe went into the GBE click and was like, "Yeah, Lil Reese is pretty dope." Look at Troy Ave. He’s been out for years. Troy Ave is starting to buzz now and Chase N. Cashe is fully supporting that.
Chase N. Cashe seems to have built a rep of being the kind of guy who will slander anyone at any time because he doesn’t give a fuck. He’s the guy who keeps it real and is 100% honest with you. You can hate him for hating on every rapper and fighting with every tastemaker, but the shit he’s co-signing is winning every time. He’s the Simon Cowell of hip-hop right now.
When he’s co-signing something, it’s hot and it’s winning. You can’t deny the fact Drake is probably the biggest rapper in the game. You can’t deny that the fact that Sean Kingston is a huge pop star. You can’t deny that the fact that Hit-Boy is one of the biggest producers in the game right now. You can’t deny the fact that A$AP Rocky is probably going to be a superstar.
All of those things, he’s on them before most people. Why? Because he’s a nomad. He goes in, he adapts to the culture, he learns what’s hot, and he makes his way.
His rapping isn't great, but his production is dope and he knows what’s hot. So he needs to pull a L.A. Reid/Doug Morris and make the artist-to-exec move. Remember, artists understand artists and how to develop talent because they understand the art.
So if you're going to give anybody a job as an A&R right now, give Chase N. Cashe the job and tell him, "Congratulations...now go find some artists."
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