Instrumental in the rise of: Chief Keef, King L, Lil Reese, Lil Durk
[Ed. Noteâ€”Andrew Barber has written a number of articles for Complex's Music Channel. Furthermore, FakeShoreDrive is part of the Complex Media Network.]
Andrew didnâ€™t â€śbreakâ€ť anybody. But hereâ€™s the thing, the Chicago scene is huge right now. Granted, these artists are pretty much building themselves like King L and Chief Keef. But they want Andrewâ€™s support so badly. It's hard to explain. In every other market, thereâ€™s nobody like that.
Andrew isn't even from the city but he found his lane. He understands whatâ€™s hot in the city, and heâ€™s paying attention to whatâ€™s in the market. Every A&R and label head should be watching Chicago like a motherfucker because itâ€™s hot right now. 2012 was the year of Chicago. Heâ€™s so in tune with the market that he wrote the list of 10 Chicago Rappers To Watch Out For and nine out of 10 got signed. Even if heâ€™s not breaking guys, heâ€™s telling you whatâ€™s hot in the city.
Andrew deserves a job. Just like how Warner Bros. cut a check to a dude named Alex Wilhelm who ran a pop blog called Crazed Hits and gave him a Director of A&R title, Andrew deserves his own indie label or something because he knows whatâ€™s hot in the city before anyone else.
Anyone outside of Chicago isnâ€™t in Chicago. All of these label dudes live in penthouses in New York, L.A., and Atlanta. They donâ€™t go to Chicago ever, unless theyâ€™re going to chill with Kanye or R. Kelly. Chicago blew up on its own. It was a long time coming, most people thought it was going to happen when Lupe and Kanye was coming out but it didnâ€™t.
Andrew is the face of Chicago tastemakers. Thereâ€™s no tastemaker bigger than him in that city. Thereâ€™s other dudes sure, but who just got hired to do the morning radio show out there? Andrew because he knows whatâ€™s hot in Chicago before anyone else. If you're running a label, you need to be talking to him. If you want to know whatâ€™s hot in Chicago then ask him and no one else.
Andrew deserves a job. Just like how Warner Bros. cut a check to a dude named Alex Wilhelm who ran a pop blog called Crazed Hits and gave him a Director of A&R title, Andrew deserves his own indie label or something because he knows whatâ€™s hot in the city before anyone else. And on top of that, everyone in the city loves him and they want to be on his site. Theyâ€™re dying to be on it. He'll be like, "Anyone in Chicago send me your music right now and Iâ€™ll post it," and then complain about being flooded. In Chicago heâ€™s that guy.