Examples: Tity Boi to 2 Chainz, Uncle Murda to Uncle M, Fat Joe da Gangsta to Fat Joe

You might be a rapper if...a label executive can successfully convince you that grandmothers from Red States buy albums too, and therefore you need a new moniker. Forget about any momentum you may have earned from your original fan base, cause what's brand value worth anyway? So say goodbye, Snort the Drug Peddler and Long Range Sniper Rifle, and start learning how to respond to being called Picnic the Basket and Tall Guy.