Date: May 2
Recipients of a mysterious email from both Def Jam Recordings and Warner Bros. Records were intrigued, to say the least, when the rival labels teamed up to invite them to a sole location for a "special press conference." Rumors were everywhere: Rick Ross was going to sign Ma$e; Ross was going bring both labels together to do a special distribution deal; Ross was going to give everyone in attendance their own Wing Stop franchise. And on the day of, the buzz only got greater, with Lyor Cohen, Todd Moscowitz, Joie Manda, Swizz Beatz, Diddy and more in the building...only to be let down completely when the event turned out to be a pep rally for Maybach Music Group.
Each artist was given a stage to proclaim how proud they were of the label, the music, and SpiffTV's videos, yet there were no questions allowed from the assembled press corps. The Biggest Boss was given the biggest ovation (as instructed to do, by Lyor Cohen) as he walked down the aisle, like it was a high school homecoming. The biggest announcement? Ross was signing Omarion. The biggest surprise? The Nike swoosh painted onto Omarion's hair. MMG affiliate French Montana summed up the afternoon best, when he walked to the podium and asked in all seriousness, "What's goin' on?"