Label: Duck Down
The late '90s and early Aughts were not kind to Sean Price. He was calling himself "the brokest rapper you know" and it wasn't just for comic effect, he was literally selling two-ways and pills just to get by. Worse yet, his crew Boot Camp Clik had fallen into irrelevancy and so did he. On his previous album, Monkey Bars, he found his footing as a solo act ,but it wasn't worth much—he rhymed, "Mad as hell, plus I'm frustrated/Last album came out, you motherfucks hate it/Rock solo, Ruck broke/Here's a hundred dollars, what a fucking joke."
After not getting the props he felt he deserved for Monkey Barz, Price hit Duck Down's president Dru Ha and told him to send him back down to Raleigh-Durham to record a new album. Down South, Price hooked up with producers like 9th Wonder and Khrysis and started banging out tracks. The end result took everyone by surprise; suddenly Sean Price was back from the dead and he had something to prove. "Even my friend was like, 'Damn son, who you mad at?'" said Sean. "I was like, 'Every-fucking-body, son. Everything. Fuck it.'"
The album's content really isn't about much, most of the songs deal with how Sean Price is basically going to beat you up and take your money or how rappers these days are too soft. Even though he was threatening, he never came across as unapproachable. If anything, he was that guy on the corner who was cool to talk to but you'd never, ever pick a fight with him.
Price's perspective struck a chord with rap heads and found the right balance between honesty and humor. Coupled with the support of blogs like NahRight, Price found a second life as an underground favorite. Or as he says on "Stop," "It's evident by the way that I act, way that I move/Sean Price ain't a gimmick or act, nothing to prove, BONK!" — IA