Album: Traphouse Rock
Producer: Kids These Days
Sure, this year's biggest Chicago rap stars were all about the drill phenomenon, but not Kids These Days. "Who Do U-Luv" is reminiscent of an early Black Keys track with its heavy vocal distortion and raspy, chanted vocals.
Where it sets itself apart from the past few year's blues revival is its lyrical components with lines like, "Pop you out a seed and let you see him on the weekend/Call it smart, some niggas say follow your heart." It's interesting that Vic Mensa's emotive words are repeated alone and with the hook in the back. The record is aware of its ability to impact. — Lauren Nostro