Berkeley, Calif. upstart 100s caught some buzz this past September with his great new Ice Cold Perm release. The free album showcased both his deft, very West Coast rhymes and some killer production from Joe Wax. His bass-heavy, thick beat for "Brick $ell Phone" is straight-up ear candy, as is the way 100s rides it with ease. He actually makes note of that in his rhymes, which drive the pimpin' visuals for the track that just dropped.

You can watch the video above and download Ice Cold Perm on Bandcamp.