"'Cold Facts' was the first joint, so I had to make that strong. For years you always see MCs rhyming with the hands and shit, I felt like nobody really did that in their videos, really accentuate the hands like that. I'm looking at everything going on at night from the rooftop surveying the streets. I like looking over shit. When looking over things, and rhyming and surveying and shit, not to sound corny or whatever, I was reporting the streets. When you're reporting the streets, you gotta have a good reference point. I wanted to be close where I could see everything, write everything, and just observe. When I shot this, it was the nighttime, like 2, 3, 4 o'clock in the morning, before the sun come up. It's the peacefulness I like during that time.