Biggie’s “Mo’ Money, Mo’ Problems” rings true for most individuals who run into even a little bit of cash, but on the same token, for some rappers, making money is no problem.
As album sales dwindle across the music industry, the richest musicians no longer depend on royalty checks from labels to fatten their bottom lines. Rappers see themselves as brands now, and in any field, the best brands make the most money. As Jay-Z once famously rapped, “I’m not a businessman, I’m a business, man.” It's since become the model for how hip-hop artists accrue wealth.
With figures pooled from Forbes, celebritynetworth.com, and therichest.org, we briefly explore how 20 of the richest rappers in the game stepped up their hustles and made millions.
Written by Justin Block (@JBlock49)