Producer: Mike Will
When Swizz Beatz became a sneaker designer at Reebok he started an all out assault of publicity. Leading the way in Swizzy's push was a switch up of "Tupac Back", now called "Reebok Back", in which Swizz, Ross and Meek were decked out in Reebok gear and rapped about their love for their 'Boks. The whole thing seemed a little forced and was just too much too fast. Although it did boost Reebok's standing, its doubtful that Swizzy will jump over the Jumpman, or Nike, or Adidas anytime soon.