Radio Is Still The Most Common Way For Americans To Discover New Music

Radio Is Still The Most Common Way For Americans To Discover New Music

Despite the rise of Spotify, Pandora and music blogs, it seems traditional radio is still the most common way for Americans to discover new music. According to a recently published Nielsen survey (represented by the graph above), 48 percent of the U.S. population finds new music through radio. The study, which surveyed 3,000 Americans of various ages, suggests that people ultimately rely on the immediacy and accessibility of the radio.

This all might be changing, however, as those who grew up with the Internet get older. The same survey asked teenagers how they usually listen to music. The data (represented by the graph below) shows that while 56 percent still typically use the radio to listen to music, the most common way, at 64 percent, is YouTube. While things are moving awfully slowly, music discovery does seem to be changing with the Internet generation.

[via DigitalMusicNews]

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