Things aren't exactly as they seem in Fabolous' new video. From the moment he wakes up, Fab is getting in the zone during a Rocky style montage, but you don't find out exactly what he's gearing up for until the end. Watch the trailer for "Swag Champ 24/7" above. Visualized by Aristotle and By Any Means.

The full video will drop right here next week, and we've got plenty more content with Fabolous on the way, so stay tuned.