Album: The Blueprint 3
Producer: Kanye West, No I.D.
Label: Roc Nation/Atlantic
The Blueprint 3 was a statement album. Jay was pushing 40, and still proclaiming he was the best. To prove his point, he needed his best ally, Kanye West. Showcasing the new sound Kanye created with No I.D., “Run This Town” marked the second time Jay-Z would get murdered on his own shit. Advantage: Kanye.
The song would hit No. 2 on the Billboard Hot 100 and win two Grammys. Jay and Ye also set a new trend for “all back everything,” and the song’s lyrics and ominous video fueled talk that Jay and Ye were card-carrying members of the Illuminati. Can't a brother just wear a pentagram in peace? “Run This Town” also made it hard out here for a Rav-4 driver. Jay-Z may have killed throwbacks, but Yeezy definitely put the toe tag on the Toyota SUV. R.I.P.