Album: The College Dropout
Producer: Kanye West
Label: Roc-A-Fella, Def Jam
After Common's fifth album, Electric Circus, was largely considered a fail in the eyes of die-hard fans (it wasn't that bad in hindsight), hip-hop had written off Com as a tragic victim of Baduizm. How do you resurrect your career after such public scrutiny and backlash? Well, you show up on The College Dropoutand body everyone on “Get ‘Em High”—that's how.
Kanye’s new sound and youthful vigor had re-energized two of Chicago’s most important hip-hop figures, Common and Twista; who were both thrust back into the national spotlight after their 2004 work with Yeezy. The reaction to Kanye and Common’s chemistry on “Get Em High” was so lauded, that Kon quickly inked Com to his G.O.O.D. Music imprint. The rest, as they say, is history.