Check out the latest video spot from SOUL, the pro-quality headphones with the Ludacris stamp of approval. Then, make your way to their website to see the killer videos introducing the other faces of this latest campaign, Usain Bolt and Cesc Fabregas. While these two have undeniable cred in the U.S., they are gods in their respective home nations of Jamaica and Spain. SOUL is an American company that has brought years of audio research to bear in stylish, cutting-edge headphones, and the product is starting to catch on world-wide. In these videos you get a look at each respective athlete's journey to the top—Bolt as a sprinter, and Fabregas as a soccer player—tying it back to the company motto, "The Official Sponsor of Greatness." With co-signs like these, we're not going to argue.