King L:“I been had the Internet. That’s the way my label initially found me—by the videos that we were dropping that were getting hundreds of thousands of views. As long as I’ve been recording music, I’ve been putting the songs on YouTube with visuals to go along with them.
Even back when I wasn’t actually shooting videos, I would just make little picture slide shows to go with my songs, because people want to see who the artist is. That’s why if you go look at all my early songs, they’re just YouTube vids of pictures.
"Even back when I wasn’t actually shooting videos, I would just make little picture slide shows to go with my songs, because people just want to see shit. They want to see who the artist is, even if it’s just pictures. That’s why if you go look at all my early songs, they’re just YouTube vids of pictures.
“Once the views started getting bigger, I started meeting people who were actually shooting videos, so I immediately started having them do mine. “I’m Arrogant” was my first one, and it showed people how I looked and how I performed on camera. We’d get online and share it on the social sites, and it started picking up steam from there.
“I’d already had a lot of friends online—Twitter or Facebook or whatever, and then they’d share it with their friends, and before you knew it, everyone knew me. People started reaching out like 'Dude, you’re talented.'
'It started popping up on FakeShoreDrive. I was already cool in the city, so the shit just went hand in hand. People started seeing the videos, and realized it was stuff they could relate to. I was from their neighborhood, rapping about shit they really lived.”