Taking a cue from Jay-Z, 50 Cent used Summer Jam screens to take a dump on his longtime enemy Ja Rule. During Summer Jam's first staging in Giants stadium, 50 aired a comical PSA video for the 50,000 in attendance. While clips of Ja's music videos for “Mesmerize,” “I Cry,” and “Rainy Dayz” played, a voice asked the audience if they could identify the “bitch-ass n*gga.” To make the game more obvious, the phrase was then posted directly under the faces of Ja Rule and Murder Inc. boss Irv Gotti.