The Sound Of Stoned Immaculate
Who are the artists that you’re thinking about when you make music?
What I listen to? A lot of Snoop, Slick Rick, Outkast, UGK, 8Ball and MJG, and Cube. Everything I listen to is a lot of grooving, you know—melodic. I don’t like too many hard beats. So I just try to keep it the same way, like Camp Lo and shit, all the shit that I came up listening to.
So when you were seeking out producers for the new record, you were looking for guys who had that sound?
Yeah, I was pretty much trying to find the same people who created the sounds that I liked. Like I worked with Daz on the album. He’s actually rapping on one record and he produced two records. His stuff still sounds like the original Dogg Pound—that’s still the kind of music he makes.
I don’t like too many hard beats. So I just try to keep it the same way, like Camp Lo and
all the sh*t that I came up listening to.
Same style right there. I like that shit. And then working with Pharrell, he asked me what I was trying to do. So I was able to tell him “Yo, like this—like when you did such and such.” So it was nothing for him to go back to that time, you know what I’m saying?
So when somebody like Pharrell asks you what do you want, did you tell him other artists that you want it to sound like?
Nah, I just tell them whatever it should feel like. I watch a lot of movies, sometimes I’ll say shit like—like Monster Beats for instance, I told them I needed a beat that sounded a ’79 Monte Carlo. You know what I’m saying? It needs to feel like that.
Yeah and they knew. They was like “Ahhhh, alright.” You know what I’m saying? It was weird, but they were able to achieve what I was saying. So it was cool.
How would you describe the album overall?
Other than the title? Just, uh, Independent Film Channel.
IFC? What about IFC?
Yeah, Independent Film Channel, cause there’s something there. If you give it a go, you’re gonna like it. If you talk about it, like people will tell you “I don’t watch that channel, there’s never anything on!” If you listen to people, you won’t give it a shot. But if you give it a shot, you’ll like it.
People don’t really give you the mind that my fans think I deserve for a lot of shit. And that’s OK. Like a lot of people say my name and say, “He was on that other label...” He did this, that, and the third. And they don’t give my music a chance. And then when they do, it’s like, “Oh shit! I was sleeping.”
I get tweets like that every day. “I apologize bro, I slept on you for like fucking 5 years, I didn’t know.” But it's all good. You’re never late. It’s alright. So it’s like the Independent Film Channel cause if you just get into it, you gonna find something you fuck with, and it’s gonna make you bring other people in.
I get tweets like that every day. “I apologize bro, I slept on you for like 5 years, I didn’t know.” But it's all good. You’re never late. It’s alright.
Like people fight for me, the people who ride for me, fight. Whatever job they at, wherever they’re at, they like always waving a banner of like, “Nah, this shit is real. Fuck with this dude. You should give it a listen. Fuck with this shit.” And I appreciate it.
Cause you know it’s cause they found something they like. It’s like with IFC. I’m always telling people, I’ll go to your house and I’ll tune into that channel and leave the remote, and smoke a joint—and just whatever. Give it a chance! You’re cheating yourself, because that stuff will never be in the movies. It may eventually.
What’s so crazy is you’ll see something on IFC and then 2 years later there’ll be some phenomenon for it, and they was like “Yo, I fucking saw this!” It’s the same thing with my shit. People sleep. Then I’ll meet somebody and they’ll be like “Yo I just heard such and so”... and I’ll be like, “Yeah, I did that in 2009 bro. But welcome to the party.” [Laughs]. You know what I’m saying? So it’s like that.
Collaborating with Wale
Is "What It Look Like" the first track on the album?
Yeah that’s really the first single. That’s the first video me and Wale did. Shout out to the G.
Where did you guys shoot it?
Atlanta, shot it in the Atlanta airport. Like a week or so ago.
Who was the director?
Yo honestly, I have no clue. [Laughs.] I don’t even know.
That’s not something that’s that important to you?
Yo, actually it is. I only know... OK, now I do know. I don’t know the one guy who shot the joint honestly. I just know my mans Kareem, who was behind the production for “She Don’t Want a Man” and “This is the Life”—the last 2 videos. So I don’t know who he had shooting for him, but he was actually putting things in place.
Collaborating with Big K.R.I.T.
You fuck with this K.R.I.T.?
Yeah I do. Are you into the new tape?
Yeah, yeah. I fuck with it, I fuck with it. I’m probably gonna get him; I got this one record that I think I want to scoop him on the album and I’ll probably get that from him. Cause he did this beat, he did the hook for me on this record. But I wanna get a verse from him. I probably got another song I’m gonna put him on.
How did you guys connect initially?
Just from being here. His manager is a friend of mine, and when I moved to New York like in 2009, 2010 he was out here too. And just in us both being from the South and being up here like trying to make our way, we kinda made our bones at the same time. He was on my first album Pilot Talkhe did a gang of mixtape records for me. Me him and Wiz did “Glasshouse” and shit, we came up together, you know?
We make the music that we grew up to, you know what I’m saying? Its not so much what’s on the radio, or what everybody else is on. We’re kind of like in a time warp, just doing sh*t that we like.
That’s the homie though. People remember music sounding like that, so it’s just good. I think that’s what’s working for both of us—it’s like we make the music that we grew up to, you know what I’m saying? Its not so much what’s on the radio, or what everybody else is on. We’re kind of like in a time warp, just doing shit that we like.
People get nostalgic for that, and they recognize that when they hear it.
Right. Yeah! You miss it man.
And sometimes you don’t even realize you miss it until you hear it.
Right! You didn’t know it was that good. Yeah, you didn’t even know.