Charlotte, N.C.-bred newcomer Lute made a huge impression on us with his near-perfect new project, West1996, a release that's been co-signed by the likes of Pete Rock. And now, the East Coast upstart is giving the album a boost with some fresh visuals for standout track "80 Proof."

The video provides some HD footage of his hometown along with a slew of shots of Lute just chilling with his crew and spitting his super-sharp rhymes at the camera. There's no need to be especially flashy when you rap like this. Watch the video above.