Album: New Joc City
After simmering on the local Atlanta scene for a few years, snap music accosted national radio in late 2005 with a pair of monster pop hits: D4L's "Laffy Taffy" and Yung Joc's "It's Goin' Down". While the oft-derided "Laffy Taffy" felt like a cheesy sing-along for children, Joc's record revealed a darker, more sinister sound that allowed the snap movement to grow beyond its initial gimmick status.
With his monotone, stone-faced delivery, Joc sprinkled dope-boy references over Nitti's mechanical loop of synth, bass, snaps and clicks. It didn't hurt that even the hardest of rocks could do Joc's wrist-heavy "motorcycle dance" without feeling sweet.